The spavia team is the heart and soul of the spa. Our therapists and estheticians are compassionate, yet the same time very focused on results. They are intuitive and their understanding of our guests’ needs is truly remarkable. Their dedication and energy helps spavia deliver an exceptional experience.
Marty is a spavia founder and an entrepreneur at heart. He is driven to create concepts that achieve excellence. As an entrepreneur, Marty has an unorthodox background having started as a CPA in a big six accounting firm. Next stop was an MBA at Cornell Universities Johnson Graduate School of Management, before landing at American Airlines Sabre Division where he found his first “start up” Travelocity. Lessons learned from helping build Travelocity from inception were to build a foundation to last.
Launching a new travel concept inside a Fortune 100 company was an incredible challenge. After Travelocity, came EchoStar,where Marty focused on marketing, customer retention and customer service. During his wild ride as a Director and then VP at Echostar, the company grew from under a million to over ten subscribers million. At his core, Marty is very focused on customer retention, enjoying the challenge of growing a business through customer returns. Marty enjoys travel and leisure and now at Spavia has helped create a very new model. As a startup, the adventure at spavia is just beginning.
Allison is the creator and founder of spavia. A charismatic and passionate leader, Allison has a strong business background with an emphasis in marketing. Allison graduated from Cal Poly San Luis Obispo and her college motto ‘learn by doing’ has fueled her success throughout her career. Her background is diverse having been a buyer and regional manager with Macy’s early in her career followed by twelve successful years of pharmaceutical sales.
She loves retail and has developed an amazing retail offering, combining skin care with high-quality relaxation products that guests can take home. Allison is very passionate about design. She has an incredible ability to bring together beautiful design with functionality. Spavia’s amazing design, from the interior of the spas, to the website is not an accident. Her eye for color and her desire to create an atmosphere where anyone will feel relaxed and welcome is the cornerstone of spavia. The guest experience is at the core of Allison’s drive to make spavia exceptional and giving back to the community equally important to her and Spavia’s values. Allison spends her free time with her three children as a soccer mom. She also enjoys photography a great game of golf or tennis.
Michael has over 25 years of experience operating and financing middle market businesses as a management executive, finance professional and investor. Spavia is Michael’s second foray in franchising. Prior to joining Spavia at the end of 2015, he had served as President and COO of RePower, a $70 million, 40-unit national franchisor of residential rooftop photovoltaic solar systems.
As a management executive, Michael served as head of corporate development, strategy and acquisitions for two multi-billion dollar companies in the building materials and construction industry, from 1999 to 2012. In that capacity he built an innovative business model integrating distribution, manufacturing and construction, and as CEO of the new business grew it to $2 billion annual revenue in eight states over a six-year period.
Michael started his business career as a finance professional. From 1990 to 1997, he was a banker with Citicorp, restructuring commercial real estate debt and structuring LBO transactions for private equity clients. Subsequent to banking, Michael transitioned to private equity as co-founder and principal of a middle market buyout firm, has since worked for a large global family office and is currently an investor and advisor to a firm specializing in search funds.
Prior to his business career, Michael served in the Navy as a submarine officer and nuclear engineer, conducting cold war missions on a fast attack nuclear submarine and participating in deep ocean projects including the first manned expedition to the Titanic in 1986. After leaving active duty, he joined the naval intelligence community as a reservist and attained the rank of Commander.
As an athlete, he led his college rugby team to the national final four championship. After college, he led his military team to a national championship and was twice selected to the U.S. Armed Forces national team, representing the U.S. in international competition.
Michael earned an MBA from Stanford University, a BS in Mechanical Engineering from the US Naval Academy and a graduate certification in Nuclear Engineering from the Department of Energy.