Women: A Growing Force in Franchising

Anything you can do, I can do better,” sings Annie Oakley in the 1950 film Annie Get Your Gun.  And while Annie couldn’t always, exactly, shoot better than her sharpshooter husband, she sure could shoot as well as he!  The same goes for business ownership.

Women “can do” franchising  – just as well as men.

The Small Business Administration (SBA) reports that while only 10 percent of all franchises started between 1975 and 2000 were owned by women.  However, that percentage grew dramatically to 25 percent by 2005, according to the International Franchise Association (IFA).

As of 2017, about 20 percent of all franchises are woman-owned, while another 24.4 percent of franchises are co-owned by a woman and a man. The online journal Bizwomen reported that the number of women-owned franchises increased 45 percent from 2007 to 2016.

Women are uniquely qualified for day spa franchise ownership.

Women understand the need for some pampering every now and then. We know how stressed mothers (and fathers) can be. In addition, many of us have personal experience receiving a facial, massage, or other day spa treatments.  So we know personally how lovely it is to be pampered – and that there’s a right way and a wrong way to provide it.

Is franchise ownership the right fit for you?

We tend to look at franchise ownership as a way to build some flexibility into our lives, allowing us to better balance work and family needs.  Yet while the need for more flexibility is what drives women to business ownership, we often possess certain qualities that help make us uniquely successful.

  • Many women manage the fine art of juggling family and work commitments with panache. We can be great at organizing, know how to prioritize and pay attention to details.
  • Women can think on our feet, switch focus quickly and can adapt to new situations as if turning on a dime.
  • Women are great networkers; relationships are our forte.  This bodes well for our ability to communicate and relate well with customers, franchisor and vendors.
  • Women also understand the wisdom of “starting small,” and look forward to growing steadily and not necessarily quickly.

Think about the possibilities.

Purchasing a day spa franchise such as a Spavia Day Spa provides more flexibility than a typical spa franchise might due to our two ownership models: owner-operator and semi-absentee. The semi-absentee opportunity allows our franchisees to build their spa business part time while holding down a regular job and/or raising a family. These owners hire spa managers to handle the day-to-day operations.

Of course, choosing the semi-absentee option doesn’t mean working just three hours or so a day, but it does offer those who choose this model more flexibility to deal with family and personal issues.  For more information on purchasing a Spavia Day Spa franchise, take a look at our Become a Franchisee page.

You also may be interested in our Insights on Success and Profitability whitepaper, which provides more statistics on potential revenue and profitability.

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