facts-versus-myths

Myths About Owning a Day Spa Franchise

“I’ll need to sell my home to afford it.”

“I’ll never see my family.”

“I don’t even know where to start.”

We’ve heard these phrases many times from our prospective massage franchise owners. We call them franchise myths and they are dangerous in that they keep many potential entrepreneurs on the sidelines, because they think the risks of owning a franchise are too great!

They’re myths, plain and simple.

It’s not that opening a franchise is easy.  But if you do your research, crunch numbers with trusted advisors, and prepare well for the endeavor, it can be a painless and even rewarding process. We’d like to take you by the hand and debunk four of the most egregious myths out there about day spa franchises myths. Take a look:

Myth 1: I need to have experience in the spa industry.

Actually, many of our Spavia Day Spa franchise owners come from a corporate background. They have been mid- to high-level managers or even members of the C-suite. Some do have a medical background – former physicians, dentists and nurses, for example – but many do not. Still others simply have melded a solid business background with their inherent service-oriented outlook.

If  you are worried about managing and leading a day spa team, you can always take a look at one of our two ownership models, the semi-absentee owner. This allows you to hire a general manager to run your spa location for you. This doesn’t mean you won’t be working hard, but it does allow you some flexibility in your time and give you the ability to hire an expert tomanage daily tasks.

Myth 2: I’ll be working 18-hour days.

Well, you might, at least in the beginning, especially if you decide to continue working a “day job” while you get ready to open your day spa. But opening any business takes considerable effort.

Owning a Spavia Day Spa franchise allows you to use our considerable expertise within the day spa industry to get up and running quickly. We’ve honed our guidelines, policies and procedures to the point that you’ll know what to do and when.

The Spavia team will help you find and lease a space for your spa, purchase or lease equipment, hire employees, market your spa within your community, and more.

Myth 3: I’ll need to book hundreds of appointments to break even.

Yes, the more clients you can service, the better! But owning a franchise with us means you will be making money via three revenue streams: massages, skin care services and retail product sales. Having these three different types of revenue sources means you needn’t rely on any one: you can rest easy knowing that should one dip a bit you have the other two continue to work hard for you.

Myth 4: There’s too much competition out there.

Yes, Americans love to get massages and facials and many entrepreneurs have taken advantage of this. But that also means there’s incredible room for growth: the U.S. spa market is expected to grow to $25 billion by 2020. In addition, massages are the most-requested service. 18 percent of adults had at least one massage in 2015 (according to the American Massage Therapy Association)!


We hope we’ve quelled some of your fears.  Are you interested in learning more?  Check out our 7 Steps to Ownership for a quick read, or contact us to get started today.

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